Opening a new storefront will give you an opportunity to engage with your customers in person, as well as attract new business from passersby who wouldn't have known about your products or services if it weren't for your physical community presence. By implementing a variety of resources into your storefront preparation and management process from the start, you are sure to increase your overall success when it comes to connecting with customers and optimizing your profits. The following resources shouldn't be overlooked:
A Financial Advisor
Hiring a financial advisor, like those from Family Financial Partners, to help you plan, launch, and manage your new storefront is a great way to ensure that your day-to-day budget for operations is effectively planned. Your financial planner will also help you create a custom set of financial guidelines that can be used to compare the benefits, downfalls, and costs of proposed expenditures as they come up. An experienced financial planner can also assist you with the following:
Managing your seasonal expense and income variations while ensuring minimal losses in profits.
Creating a budget blueprint that allows you to easily stay a step ahead of the competition and increase profits as time goes on.
Generating a cost effective financial plan that optimizes business growth, efficiency, and productivity overall.
Create a profitable yet fair compensation schedule for employees.
Choose a financial advisor who can help you set quantifiable targets for your first year in business so you're able to compare your real-time statistics and results and gain insight into where you are succeeding and where you can make some improvements.
A Color Coordinator
Because color tends to have a profound effect on customers' emotions and buying habits, a professional color coordinator is another important resource to consider securing before opening your storefront's doors for business. Your color coordinator can come up with a complete color concept for your store's design and ensure that everything from the walls and shelving, to the product signs and shopping baskets effectively engage your customers and encourage them to make purchases while visiting your store. Your color coordinator should be willing to personally work with your graphic designer and interior designer to ensure that your entire brand is represented with the same colors, themes, and designs whether inside your store, on your business cards, or on the world wide web.
These basic resources should be easy to implement, and they will both help to ensure customer satisfaction as well as high profit margins for many years to come.